Il Natale ci piace

10 Gennaio 2023

Branding | Il Bisonte | News

Si, ci piace.

Ne facciamo molte versioni ogni anno.

E non ce ne stanchiamo mai .)


Ne abbiamo trascorso uno anche con Il Bisonte ed il gruppo creativo che lo guida, accolti in una splendida casa sulle colline toscane, l'ambiente perfetto per celebralo insieme.



La nostra non ci bastava


E quindi ci siamo rivolti alla intelligenza artificiale .)


Abbiamo chiesto a GPT3 di reinterpretare per noi i contenuti del racconto di questa esperienza, adottando lo stile dei personaggi tre noti romanzieri, con un contributo finale, una guest star proveniente dal mondo comics.

Lo ha fatto nella lingua che gli è più congeniale, l'inglese, che non abbiamo tradotto per una forma di rispetto autoriale.

Christmas 2022 - Il Bisonte - Riccardo Magherini Photography

Another Christmas Photo Shoot



Bah humbug!

What a waste of time and money to invest in a Christmas photo shoot for Il Bisonte!
Just think of all the luxurious sets, filled with lights and Christmas colours, in some glamorous and cosy location in Tuscany.
As if that's what Christmas is all about – ridiculous extravagance.


E. Scrooge




The Magic of Christmas: An Il Bisonte Photo Shoot



The crisp winter air was alive with the promise of the season.


It was Christmas Eve and the magical Tuscan landscape was blanketed in a dusting of snow. The sun shone brightly in the sky, casting a warm glow over the small village.

As we made our way through the streets, we arrived at our destination: a luxurious villa owned by Il Bisonte. Inside, we were met with the sights of a Christmas wonderland. Everywhere we looked, we saw festive decorations, twinkling lights, and a warm, cosy atmosphere.
We had been invited to photograph the Il Bisonte Christmas Campaign 2022. Our task was to capture the spirit of Christmas, with all its joy and cheer. We knew it would be a challenge, but we were up for it.

We worked quickly and efficiently, taking advantage of the natural light and the gorgeous decor. Our cameras were clicking away as we captured the beauty of the season. 
As the day came to an end, we looked back on our work. We had created something beautiful and memorable, a story that will live on for years to come. 

R. Jordan




The Christmas Job at Il Bisonte



It was a cold, foggy night in Tuscany.


The Christmas lights twinkled in the grey mist, creating a surreal atmosphere.

I had been hired by a local photography studio to shoot a Christmas campaign for their client, Il Bisonte.
As I pulled up to the location, I could see the lights twinkling in the windows and a festive atmosphere in the air.


I was greeted warmly by the client, and they gave me the grand tour of the location. The sets were decorated with Christmas trees, garlands and wreaths, and the colors were a beautiful combination of red, green, and gold.

I started setting up my equipment and getting ready for the shoot. As time went by, I felt the magic of the season creeping in as I clicked away at my camera.


As I packed up my equipment and got ready to leave, I couldn't help but feel a sense of pride in the work I had done. I had been able to bring a bit of Christmas cheer to this beautiful Italian countryside, and it was an honour to be a part of it.

With a smile on my face, I drove away into the night, knowing that I had done my job well.


P. Marlowe




Ho Ho HO-ly Cow: The Best Christmas Ever



Ah-ha, Christmas.


It's that time of year again when everyone's trying to outdo each other with their holiday campaigns and decorations.
But if you want to make an exceptional Christmas campaign, why bother with a photo shoot?


I recently read about this photo shoot that Il Bisonte did for their Christmas campaign 2022. The location was glamorous and cosy, with Christmas lights and bla bla bla…
But honestly, who needs that?


Plus, a photo shoot takes so much time and effort. You have to find the right location, make sure everything is perfect, and then you actually have to take the photos. Who has time for all that?


So, if you're looking to make a Christmas campaign, don't bother with a photo shoot. Just buy some decorations, hang them up and voila!

Perfect Christmas campaign.


H. Quinn


AD: Francesco Tofani

Style: Alice Parlanti

Digital Assistant and Postproduction: Daniele Zampini

Production: Riccardo Magherini Studio